Introduction
APRA Vision
Our vision is to promote the restaurant industry in Pakistan and internationally, contributing to the reduction of unemployment in Pakistan and leveraging new technologies in the food sector.
APRA Mission
Our mission is to unite restaurant industry in Pakistan and safeguard, protect, and promote their rights, interests, and privileges. We serve as a bridge, enabling restaurants to voice their concerns to Federal and Provincial Governments or other relevant legal authorities to address grievances. We are committed to ensuring the provision of high-quality, hygienic food and the implementation and enforcement of food laws.
About APRA
The All Pakistan Restaurant Association (APRA) is the sole authorized body representing the interests of restaurants and caterers across Pakistan. Registered with the Directorate General of Trade Organizations (DGTO) under the Ministry of Commerce, Government of Pakistan (registration number 214), APRA is also incorporated as a company under the Securities and Exchange Commission of Pakistan (SECP) and is a member of the Federation of Pakistan Chambers of Commerce & Industry (FPCCI).
APRA actively engages with various government departments in Karachi, such as Cantonment Boards, the Karachi Metropolitan Corporation, the Employees Old-Age Benefits Institution, the Sindh Revenue Board, the Labour Department, and the Environmental Protection Agency. Our delegation regularly holds meetings with key government figures and agencies, including the Commissioner of Karachi, the Mayor and Deputy Mayor of Karachi, Deputy Commissioners, Assistant Commissioners, the Sindh Board of Revenue, the Clifton Cantonment Board, and the leadership of FPCCI and the Sindh Food Authority, to resolve issues facing the restaurant industry.
APRA collaborates with renowned institutions such as the Department of Food Science and Technology at the University of Karachi, Jinnah University for Women, the Pakistan Tourism and
Hotel Management (PITHM), the College of Tourism and Hotel Management (COTHM), the Consumer Rights Council Sindh, the Consumer Association of Pakistan, and the Consumer Rights Protection Council.
Key Initiatives
APRA has organized numerous initiatives to raise awareness about food hygiene, quality standards, personal hygiene for food handlers, responsible purchasing practices, and efficient kitchen management.
In both 2019 and 2023, APRA successfully hosted the ‘APRA Customers Choice Awards’ to recognize and appreciate the best-performing restaurants across various categories. The awards aim to promote food and service excellence through healthy competition, increase restaurant recognition through customer votes, and inspire staff to provide exceptional service based on guest feedback. The general public also plays an important role in voting and having their voices heard.
In addition, APRA is working with the Ministry of Planning & Development, Government of Pakistan, to promote and market Pakistani cuisines internationally.
Support for Members
APRA’s district committees assist members with challenges they face with government departments such as the Sindh Food Authority, law enforcement agencies, KMC, TMC, and others. We advocate for restaurants and caterers across multiple platforms, raising their concerns and promoting solutions.
As our membership continues to grow, we invite more restaurants and caterers to join us. Increase your voice within the industry by becoming a member of APRA and contribute to resolving the challenges faced by Pakistan’s food industry.
Become a Member
Join APRA and strengthen your voice in the restaurant industry. Together, we can address the challenges and promote the growth of Pakistan’s food sector.
