APRA seeks to unlock the industry’s full potential as one of the biggest engines for growth in the economy and to ensure that the industry’s needs are effectively represented by engaging with government, the media, employees and customers. Our key priorities are the future workforce of the sector, tackling the excessive tax burden the sector faces and ensuring that regulation on business is proportionate .
We promote the sector so we are noticed and treated fairly
We provide advice to protect commercial interests
We lobby to prevent restrictive legislation or taxation
Our vision is to promote the restaurant industry in Pakistan and internationally, which will help to reduce unemployment in Pakistan & able to utilize new technology in food sector.
Our mission is to ally Restaurant Industries in Pakistan and to protect, safeguard and promote their rights, interests and privileges, to provide a bridge to restaurants to voice their concerns to the Federal / Provincial Government or any other legal authorities for the readdress of their grievances. Our aim is to provide quality food with hygienic manner, to implement and enforce the food law.
Read MoreALL Pakistan Restaurant Association (APRA) is the only authorized body of Restaurants and Caterers in Pakistan to advocate their rights. It is registered with Directorate General Trade Organisation (DGTO), Ministry of Commerce, Government of Pakistan, Islamabad, registration number 214.
APRA is incorporated as company with Securities and Exchange Commission of Pakistan (SECP).
APRA is incorporated as member of Federation of Pakistan Chambers of Commerce & Industry (FPCCI).
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Chairman APRA - All Pakistan Restuarant Association. CEO at Sizzlerz / Chop Soy / Kebabi / Pizza 363 / Win Networks. Young & Dynamic entrepreneur with diverse experience
Ather Chawla is the VP of the APRA & CEO of Wah Brands. He brings with him 20 years of experience in scaling businesses spanning retail, fast food, fine dining, logistics and information systems industries
QChairman APRA - All Pakistan Restuarant Association CEO Of Lal Qila
Giving your business a complete overhaul is not an easy task.
Restaurants were once able to sell themselves with great menus alone.
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